At Platinum Media Services, we offer a comprehensive range of digital marketing services, from organic search (SEO) and social media to paid channels such as PPC, retargeting, and Google Shopping. Understanding the importance of maximizing results, we also place strong emphasis on Conversion Rate Optimisation (CRO) to ensure every visitor has the best chance to convert.

We believe fully integrated campaigns perform best, combining short-term traffic through paid campaigns with long-term, high ROI channels like SEO. However, we also work with clients who may only need a focus on a single channel—whether others are managed in-house or via separate agencies. Regardless of the service, our goal is always the same: deliver measurable returns that are directly linked to your investment.

Below is a summary of our key services and how each can help achieve your business objectives:

SEO

SEO is our core specialty and the foundation of our reputation. We not only rank highly on Google for competitive search terms but also provide extensive case studies and references to validate our results. Our SEO expertise covers local campaigns, mobile optimisation, rich snippets, content creation, audits, and link building.

Pros:

• Best ROI of any digital channel, generating sales and enquiries at the lowest cost per acquisition.
• Provides long-term visibility even after campaigns run, unlike paid advertising.

Cons:

• Requires long-term investment; results may take 2–12 months depending on competition and website authority.

Retargeting

Retargeting helps convert previous visitors into customers by showing them relevant ads for up to three months. Techniques include dynamic retargeting (displaying exact products a user viewed) and cross retargeting (targeting similar audiences).

Pros:

• Exceptional ROI; our clients average 13x return, with record campaigns reaching 237x on peak events.

Cons:

• Can involve paying a second time to reach users, so a strong ROI is critical to control costs.

Paid Search (PPC & Google Shopping)

Our paid search campaigns include PPC, Google Shopping, and Display Ads to deliver instant visibility. Led by an ex-Google PPC specialist and backed by Google Partner status, we optimise campaigns for the lowest cost per click while maintaining the highest quality scores, click-through rates, and ad positions.

Pros:

• Instant visibility in search results and above competitors.
• Protects brand presence and drives immediate traffic to your website.

Cons:

• Higher cost per acquisition compared to other channels; some industries like law, insurance, or gambling may see CPCs exceed £50.

Social Media

We manage both organic and paid social media campaigns. Organic social media builds brand presence and engagement across platforms like Facebook, Instagram, and Twitter. Paid social media generates traffic and conversions by targeting audiences based on demographics, interests, and location.

Pros:

• Instant visibility with cost-effective campaigns.
• Enables targeted marketing and brand awareness at a fraction of PPC costs.

Cons:

• Paid social visibility drops when campaigns end.
• Conversion rates are typically lower than PPC, especially for high-ticket items.

Conversion Rate Optimisation (CRO)

CRO can dramatically increase your sales without attracting additional traffic. For example, improving a site’s conversion rate from 1% to 2% doubles sales, turning 5,000 into 10,000 per month. Our approach combines user experience analysis, best practice, and data-driven testing using heatmaps, focus groups, and A/B testing.

Pros:

• Generates significant sales growth quickly and can continually improve.

Cons:

• Some improvements require web development, which may incur additional costs if no in-house team is available.